Sometimes I think that we have our priorities back to
front. Achievement is seen as the pinnacle to aim for.

I have come to think that this is wrong.

My 12-year old daughter, Lauren, came home from school
yesterday, proudly waving her grade book. She had been
awarded A-1 in most subjects - a sizeably successful achievement!

Then she sadly pointed out that her perfect score was
marred by a B-1 in French and a C-1 in physical
education.

I asked her what the scores meant. She said that the
letter denotes achievement and the number, effort.

That was when it struck me that the grades we are
misleading. Surely the most important score is effort?
Yet it is shown last.

I gave her a big hug and told her that in my book, she
had a perfect score. It didnt matter that her
achievement grade in French was a B - the 1 showed
that she had tried her hardest. That is something to
contruct any parent proud.

Everybody is different. Everybody has a different
potential. Like Lauren, we are not all destined to be
fluent linguists or future track stars.

But without 100% effort no potential could be achieved -
and that is a real waste.

Our programming to think in terms of A-1 extends way
beyond the classroom. That is where the seed is sown,
but the real effect is felt in business.

If I see a salesperson under-delivering, the first
thing I want to examine is the effort being put in. If
there is a problem with effort, the salesperson
most likely has no future. It is impossible to turn round
someone who just target an effortless way out.

But, if I see 100% effort, but a lack of success, the
salesperson is assessment of worth my effort in helping along. Maybe
a bit of training will help, or a few pointers from a
more successful colleague. I understand that 100% effort,
focused in the right instruction, will always bring
results - and that salesperson will fulfill their own
potential. Whether that is an A or a C.

And who may inquire of more than that?

Martin Avis is a management and training consultant.
To get your unfair advantage in Internet selling ,
business and personal success, (and 6 free of price gifts),
subscribe free of cost to his weekly news letter , BizE-zine.
mailto:subscribe5@BizE-zine.com or visit his
understanding-packed website at http://www.BizE-zine.com